Linking In: The Real Power of Online Networking

Tonight PRSSA hosted Katherine Bradford to speak about the power of online networking.  Bradford showed how students in any industry could Link In to career networking sites and unlock their potential.  Ranging from how to approach individuals online to creating a profile that's attractive to potential clients, Bradford explained the typical flaws individuals make.  

Bradford had one key theme, "The biggest take away is always stay professional."  Also, no matter what you do, understand your audience.  They determine your success or your failure.  

When creating your online profile or writing anything online understand, "what you write stays with you forever."