This week’s lecturer was Gail Chandler, APR, from Texas Instruments. Her path to the “best communications job ever” started off here at little old SMU. Following a quick shift from her original major, English, she found her place in Public Relations. Twisting and turning through non-profit, government, PRSA offices accreditation and professional development, education and finally landing the “perfect job.”
Numerous individuals graduate each year in search of their “perfect job.” All of them have one thing in common: they’re all members of Generation Y. Corporations need to adapt their practices to create a happy and strong corporate culture with the new workforce primarily being Generation Y.
Let’s take a look at some quick stats…
62% of United States employees want to work for a socially responsible company.
75% of Gen Y wants to work for socially responsible corporation.
These stats show a general trend: social responsibility is important to Generation Y. Corporations must make social responsibility important In order to create a strong culture with this Generation.
Texas Instruments is a perfect example of a corporation that understands the importance of this trend. With a strong commitment to the surrounding community, Texas Instruments believes “strong companies build strong communities and strong communities build strong companies.”
Their employees have numerous opportunities to reach the surrounding community. The employees take time to volunteer for an hour during the workday at Frazier Elementary, helping to tutor children. Texas Instruments also matches employee gifts to education/arts and culture. These simple acts of community building keep Generation Y employees happy because they feel a part of something greater, and they are getting to build a program together.
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